In a months heading adult to a press conference progressing this week, conjecture about a prospects for Amazon’s new inscription reached a crescendo. Would a new inscription be a estimable competitor? Might it even unseat a iPad?
Even before sum were leaked to a press, Forrester likely that Amazon would sell 3-5 million tablets in Q4. Following an exclusive hands-on preview, TechCrunch’s MG Siegler reported that “it’s going to be a vast deal… potentially huge.”
Since Monday, when CEO Jeff Bezos took a theatre to betray Amazon’s new tablet, named a Kindle Fire, people have posted some 11k+ comments in sources tracked by SocialNuggets, a heading amicable media analytics firm. Mining these information gives us an early denote of how a marketplace views and might conflict to a Kindle Fire when it is introduced mid-November.
Will a Kindle Fire clear direct for tablets?
While not accessible for another 6 weeks, roughly 10% of people posting comments progressing this week categorically indicated either they intend to squeeze a Kindle Fire or not. These early formula bode good for Amazon – among those expressing intent, a series intending to squeeze a Kindle Fire outnumber those “rejecting” by 2:1.
Of course, that leaves a vast series with vigilant “unstated,” so we (and competitors) will be examination these numbers closely. As some-more people demonstrate views about a Kindle Fire, a information will assent us to news not usually a Intent to Purchase Ratio though also mangle out users’ reasons for (intending to) squeeze a Kindle Fire or not.
Reactions to Kindle Fire’s pricing and features
At $199, a Kindle Fire is labelled during reduction than half a prevalent prices for an iPad and many other tablets on a market. Not surprisingly, Amazon’s confidant pricing generates substantial unrestrained among impending buyers. Almost 10% of a comments contained a auspicious discuss of Fire’s pricing – previous research from immr has shown that inscription prices contingency dump next $300 to open adult a inscription marketplace over early adopters, so Amazon has clearly strike a symbol with honour to pricing.
Although overshadowed by cost and other features, Amazon also introduced a new browser named Silk that is constituent to a altogether user experience. Touted by Amazon for a “optimized calm delivery,” a browser generated utterly a bit of contention among early posters. While a “cloud” was many frequently mentioned in tie with a browser, a poignant commission of people commenting on Silk – 1 in 3 – voiced concerns about privacy.
In a days following Amazon’s announcement, tech writers have also begun to try a privacy implications of Silk. Clearly, Amazon will need to guard views closely and residence concerns during it brings a Kindle Fire and a “split, cloud-based” browser to market.
Is a Kindle Fire hobbled by blank features?
Surprisingly, a really tiny commission of individuals’ comments discuss Fire’s “missing features” – for example, usually about 1% commented on a fact that Fire will not offer 3G, while even fewer commented on a fact that a initial indication due out in Nov lacks a camera.
While Amazon is holding a distributed risk by withdrawal these facilities out, justification from other sources supports their preference – formed on immr research with impending buyers, during a low-end of a marketplace usually 1 in 3 select tablets with 3G (the infancy select lower-priced models with Wi-fi only). immr’s investigate also shows that many impending buyers design to use a inscription “primarily during home,” so 3G, generally given a incremental cost and monthly repeated cost, is not a rarely sought inscription underline at present.
In addition, out of some 15 inscription facilities that immr examined regulating Choice Modeling, cameras arrange #12 in terms of impact. Apparently, consumers are calm carrying cameras on their intelligent phones and are not overly endangered that tablets and a Kindle Fire in sold lacks a camera. However, given a comparatively low cost to supplement a camera and a flourishing recognition of video discuss on Skype and other services, we think that Amazon will offer this underline on destiny models of a Kindle Fire.
Has Amazon strike a honeyed spot?
While these formula are really rough and should be interpreted accordingly, these “early votes” advise that Amazon has strike a honeyed spot with a Kindle Fire. Pricing is a vast and and a blank facilities don’t seem to be vital deficits. While remoteness with a Silk browser could be a poignant issue, we think many users will accept a trade-offs and “trust” Amazon with this information – nonetheless, Amazon will need to closely guard and delicately residence users’ concerns.
Of course, view could change as some-more information turn accessible and users get some-more informed with a Kindle Fire. As SocialNuggets ceaselessly tracks these and associated sentiments, additional commentary will be reported via a weeks forward and of march after Amazon launches a Kindle Fire in November. Stay tuned!
Dr. Phil Hendrix is a owner and executive of immr, a heading investigate and consulting organisation focused on markets for “very new products” and an researcher with GigaOm Pro.
R. Paul Singh is a CEO and co-founder of SocialNuggets, that delivers real-time information and marketplace comprehension to a consumer wiring attention by examining millions of amicable media conversations about products.
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